The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. Historians, including James Laver and Fernand Braudel, date the start of western fashion in clothing to the middle of the 14th century, though they tend to
rely heavily on contemporary imagery and illuminated manuscripts were not common before the 14th century.

The most dramatic every change in fashion was a sudden drastic shortening and tightening of male over-garment from calf length to barely covering the buttocks, sometimes accompanied with stuffing in the chest to make it look bigger. this created the distinctive western outline of a tailored top worn over leggings or trousers.

Fashion History

The pace of change accelerated considered in the following century, women and men’s fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are therefore able to use fashion with confidence and precision to space
date images, often to within years, particularly in the case of images from the 15th century.

Fashion History:

In the 16th century, national differences were at there most pronounced. ten 16th century portraits of a German or Italian gentleman may show ten entirely different hats. Albrecht Durer illustrated the differences in his actual contrast of Nuremberg and Venetian fashion at the close of 15th century. the Spanish style” of the late 16th century began the move back to same chronicity among upper-class Europeans, and after a struggle in mid 17th century, French styles decisively took over leadership, a process completed in the 18th century.

Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For example, first lady Jacqueline Kennedy was a fashion icon in the early 1960’s who led the formal dressing trend. by wearing a channel suit, a structural Givenchy shift dress or a soft color Causing coat with huge buttons, it created her elegant look and led to a delicate trend.

Furthermore, the political revolution also made much impact on the fashion trend. For example, during the 1960’s the economy had become wealthier, the divorce rate was increasing and the government approved the birth control pill. This revolution inspired the younger generation to the rebellion… In 1964, the leg-baring miniskirt has become a major fashion trend to 1960s.

Internet technology such as online retailers and social media platforms have given the way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters.posts on Instagram or Facebook can easily
increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new”buy now button”technology can link these styles with direct sales.


Machine vision technology has been developed to track how fashions spread through society. the industry can now see the direct correlation on how fashion shows influence street-chic outfits. the effects can now be quantified and provide valuable feedback to fashion houses designers and consumers regarding trends.

Military technology has played an important role in the fashion industry. the Camouflage pattern in clothing was developed to help military personnel is less visible to enemy forces.a trend emerged in the 1960’s and camouflage fabric was introduced to streetwear.
Fashion relates to the social and cultural context of an environment.according to Matika, elements of popular culture become fused when a person trend is associated with a preference like music, news or literature, fashion has been fused in everyday life.fashionis
not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and expressed their opinions all together through a music video. The runway show is a reflection of a fashion trend and designers thought.

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